| CONTINUING EDUCATION
Financial Psychology for Financial Planners:
Improving Client Acquisition, Service, and Retention
Presented by: Bradley T. Klontz, Psy.D., CFP®
This self-study program has been approved for 1.5 CEUs by the CFP Board.
It introduces financial psychology and how it can be used to improve the effectiveness of financial planning. Specifically, it covers the following content areas: a) introduction to financial psychology, b) financial planning versus coaching and therapy, c) how to better engage clients in the financial planning process, d) how to recognize client ambivalence and resistance to change, and e) 9 evidence-based techniques that can be used to by financial planners to help clients improve their financial behaviors.
* Participants will be able to describe the differences between financial planning, coaching, and financial therapy.
* Participants will be able to identify ethical considerations in using financial psychology theory and techniques in financial planning.
* Participants will be able to describe several techniques for engaging clients in the financial planning process.
* Participants will be able to describe several techniques for helping clients overcome self-defeating financial behaviors.